I am a business coach and creative based in Newfoundland. I help creators and solo entrepreneurs build personal brands that make money through clear offers and simple systems, not follower count or influencer tactics.

I spent 10 years in the military as a parachute rigger. My job was to pack equipment people trusted with their lives. That taught me how important structure, process, and consistency are. That way of thinking is how I build businesses now.

I teach creators how to turn what they already know into premium coaching offers, how to build simple systems to sell them, and how to grow an audience without burning themselves out trying to perform online.

When I am not working, I am with my three girls. We are usually camping, exploring, or outside somewhere. Everything I am building is about creating more freedom for them and for me.